Point Two Mentality

Point two percent is more than just a number.  In a literal sense it represents the percentage of Jews in the world population.  Beyond that, it represents so much more.  The Jewish people derive our strength from many places, but maybe none as important as our rarity.  Our weakness of being one of the world’s most persecuted minorities, is also our greatest strength.  A people that represents just .2% of the population must stick together and show that unity. 

And that’s what this brand strives to accomplish – a unified sense of community for all Jews and our allies.